Hampus Malmström, smiling, with short red hair and a beard, in front of a green wall.

Open to new roles in southern Sweden and Copenhagen

Hejsan, I’mHampus.

Digital marketing & business development – 15 years in travel, hospitality and retail.

This is me

Digital marketer and business developer based in Helsingborg, Sweden, where I live with my cat Tusse. 15 years in retail, travel and hospitality, most of them in digital. I built my first websites at 15. I started my first web design business at 16. It had two clients. I’m not a developer (anymore), but this one I’m building myself in Next.js using AI, to learn something new.

I spot details quickly, and probably point them out a bit too often. Give me a problem nobody really knows how to solve, and I’m happy to nerd out on it.

Outside work it’s a lot of travel and digital projects, often more than I have time for. One of them is my webshop Naughtypanda.se, with gifts that have a cheeky twist, which I run on my own on the side. Every now and then I play some World of Warcraft or get lost in Transport Fever or Satisfactory.

Tusse, a ginger and white cat, resting his head on his paws on a bookshelf.

Warehouse Manager

Tusse

Came home with me from a cat shelter in 2022, when he was about two years old. Now he runs the warehouse for Naughtypanda.se, and no box arrives without a thorough inspection.

Very important numbers

Experience

  • Room Republic

    Digital Marketing Specialist · Helsingborg

    2025 – 2026

  • Emirates Holidays

    Marketing Manager, then Sales & Service Manager · Copenhagen

    2019 – 2025

  • Salling Group · Netto

    From finance to digital · Falkenberg, Køge & Aarhus

    2011 – 2019

Full work history on LinkedIn →

Tools

  • Salesforce Marketing Cloud (CRM & customer experience)
  • GA4 (Analytics & performance)
  • WordPress (Web & platforms)
  • Claude (AI & ways of working)
  • Photoshop (Design & creative)
  • Salesforce Service Cloud (CRM & customer experience)
  • Google Tag Manager (Analytics & performance)
  • Umbraco (Web & platforms)
  • Claude Code (AI & ways of working)
  • Illustrator (Design & creative)
  • Emarsys (CRM & customer experience)
  • Google Ads (Analytics & performance)
  • Shopify (Web & platforms)
  • ChatGPT (AI & ways of working)
  • InDesign (Design & creative)
  • Klaviyo (CRM & customer experience)
  • Meta Ads (Analytics & performance)
  • Squarespace (Web & platforms)
  • Jira (AI & ways of working)
  • Lightroom (Design & creative)
  • Zendesk (CRM & customer experience)
  • MicroStrategy (Analytics & performance)
  • HTML & CSS (Web & platforms)
  • Confluence (AI & ways of working)
  • Canva (Design & creative)
  • MailerLite (CRM & customer experience)
  • Next.js (Web & platforms)
  • Notion (AI & ways of working)
  • GitHub (Web & platforms)
  • Trello (AI & ways of working)
  • Vercel (Web & platforms)
  • Scrum & Kanban (AI & ways of working)

Say hej.

Email is the quickest way to reach me, and I’m always happy to grow my network on LinkedIn.